More and more are recognising the incredible potential that marketing products or services on the Internet has for almost any business. Even the more conservative business commentators and media platforms are finally (begrudgingly) mentioning social media giants like Twitter and Facebook and the power of Google in their pieces.
But there is still a fear about this whole arena.
Is it full of hype?
How do I know I can trust it to deliver?
Isn't it hugely expensive and totally random?
And this little gem from the breakfast television business news this week - "Facebook is where you post your holiday snaps and talk to family - it's not really for business!".
Yeah right!
Let us take a look at who is really making waves with their business growth and who is quietly getting on with exploiting the amazing opportunity that now exists to seriously grow business sales locally and internationally.
It is the small to medium business! It is the vibrant, innovative, creative, usually young, go-getters who have realized the potential here and who have gone after the prize.
And they are getting incredible results!
The interesting thing is the lack of large established businesses who are using the Internet correctly - and there is a very good reason for this. Large sales and marketing departments.
In general these people have graduated with a degree in marketing from a respected institution some time in the last few years. They are well versed in most methods of marketing and do a great job.
But... the Internet has experienced such rapid growth that it takes full-time ongoing study just to keep up with the daily changes in platforms, strategies, techniques and the rules of the game.
Facebook for instance is six years old, has 500 million users and only within the last 12 months has it become a truly valuable marketing resource (last 3 months in particular). In this 12 month period the marketing techniques that are effective have changed several times.
So this lack of current understanding means that many of the big names do not even appear in the front page results for major keywords.
It is the small innovators - marketed using search engine optimization techniques which are taking out the top Google spots again and again. And they are being marketed by small, cutting edge SEO NZ companies like High Profile Enterprises.
To show how important staying up with SEO developments is ask any online marketing person about Florida.
If they are in SEO and do not know what Florida means then I advise you do not use their services.
Florida is the term which has been given to a programming change Google made to it's algorithm earlier this year. It was put in place to stop some of the spammy behaviour of some search engine optimization companies. These companies were buying links, using software to create multiple back-links from unrelated sites and using other techniques to manipulate the search results.
The change happened unannounced and overnight thousands of companies plummeted from number one on Google to position 100 or worse. The resulting effects were likened to a hurricane which is why it was named Florida.
This is how it works in the world of SEO and online marketing. The best way to protect yourself from the disastrous effects of changes like this is to make certain your SEO services company really know their art and their science.
By giving Google what they want - relevant, interesting, well-optimized but never spammy content which is exactly related to the keyword term you are chasing - you are on the right track.
Then by using expertise to make the most of complex linking strategies you will see a remarkable shift in your business results.
Combine this with giving real value through social media and web 2.0 interaction and you will get great quality recognition from the search engines and this really is the icing on a very complicated cake.
Choose your SEO NZ partner wisely.
Visit our Contact Us page to have us evaluate your online marketing needs.
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